Valencia, Spain, has been designated as the European Capital of Smart Tourism for the year 2022
Valencia was picked by an EU jury after taking into account the city’s achievements in sustainability, accessibility, digitalization, cultural heritage, and creativity.
Bordeaux (France), Dublin (Ireland), Copenhagen (Denmark), Florence (Italy), and Palma (Spain) were among the 16 other countries that submitted initiatives (Spain).
Middelfart (Denmark) has been named the European Destination of Excellence (EDEN) for 2022 in this regard.
These programs aim to focus on smart and sustainable tourism practices, as well as support their expansion across Europe.
Regarding Valencia’s recent award, Emiliano Garcia, Valencia City Councilor for Tourism, has highlighted that such recognition from the EU demonstrates acknowledgment of the work on sustainability that the Spanish city is pursuing in collaboration with the business community.
Valencia will launch a promotional video throughout the city as well as other promotional initiatives across the EU to increase the award’s visibility and awareness.
Valencia has so far pushed projects that allow advancement while also meeting the Destination Marketing Organization’s sustainable development goals. Valencia also plans to be carbon-neutral by 2025.
The winners will be officially presented with their trophies at the Award Ceremony on November 16. The Slovenian Presidency of the Council of the European Union is co-organizing the event with the European Commission.
Spain is Europe’s second most visited country. However, the Coronavirus and its novel strains have had a significant impact on Spain. As a result, the Commission is aiming to establish a transition route to foster a more resilient and innovative tourism ecosystem in order to assist the tourism sector in overcoming the virus’s issue.