UN launches #PledgetoPause campaign

The United Nations has launched the #PledgetoPause campaign to fight misinformation during the COVID-19 pandemic.  

The campaign is based on research which indicates that taking a brief pause before sharing information can significantly lessen the inclination to share shocking or emotive material, and slow the spread of misinformation. 

“During the #COVID19 pandemic, the wrong information can be deadly. Join me in taking the #PledgetoPause before sharing and help stop the spread of misinformation online”, tweeted the United Nations Secretary-General Antonio Guterres. 

The UN describes it as the first global behaviour-change campaign on misinformation, to mobilise experts and researchers, governments, influencers, civil society, businesses, regulators and the media, under a single message: #PledgetoPause.  

Photo Credit : https://pixabay.com/illustrations/mobile-phone-covid-19-app-corona-app-5366555/

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