The United Nations has launched the #PledgetoPause campaign to fight misinformation during the COVID-19 pandemic.
The campaign is based on research which indicates that taking a brief pause before sharing information can significantly lessen the inclination to share shocking or emotive material, and slow the spread of misinformation.
“During the #COVID19 pandemic, the wrong information can be deadly. Join me in taking the #PledgetoPause before sharing and help stop the spread of misinformation online”, tweeted the United Nations Secretary-General Antonio Guterres.
The UN describes it as the first global behaviour-change campaign on misinformation, to mobilise experts and researchers, governments, influencers, civil society, businesses, regulators and the media, under a single message: #PledgetoPause.