On October 8, Prince William joined legendary broadcaster Sir David Attenborough to launch the Earthshot award. Starting in 2021, the Earthshot Prize will be awarded annually to five people, organizations or groups for solutions to the five “earthshot” objectives: protecting and restoring nature, cleaning the air, reviving oceans, building a waste-free world or fixing the climate.
The plan envisions five prizes of 1 million pounds ($1.3 million) awarded each year for the next 10 years, providing at least 50 solutions to the world’s greatest environmental problems by 2030.
According to the Earthshot website, Earthshot Prize is centred around five ‘Earthshots’ – simple but ambitious goals for our planet which if achieved by 2030 will improve life for us all, for generations to come. Each Earthshot is underpinned by scientifically agreed targets including the UN Sustainable Development Goals and other internationally recognised measures to help repair our planet.
Together, they form a unique set of challenges rooted in science, which aim to generate new ways of thinking, as well as new technologies, systems, policies and solutions. By bringing these five critical issues together, The Earthshot Prize recognises the interconnectivity between environmental challenges and the urgent need to tackle them together.
“We very much hope that even if we can’t necessarily change the world in ten years’ time just from the prize alone, what we do hope is that, just like the Moonshot landings where they developed cat scanners, X-ray machines, breathing apparatus, stuff like that I think has been really, really important to come out of that,” William said.
Nominations open on Nov. 1 with an annual global awards ceremony held in a different city each year, starting with London in the fall of 2021. William will be part of the panel that makes the decisions.
Attenborough, 94, said time is of the essence.
“Suddenly there are real dangers that there may be a tipping point in which the icecaps of the North Pole begin to melt, which it’s doing already,” he told BBC radio. “It’s a matter of great urgency now.”