LG Chem Ltd., South Korea’s largest chemical business, announced on Monday that it will open technical support centres in the United States and Europe to strengthen customer care in its key markets.
LG Chem plans to invest roughly 120 billion won (US$103 million) in tech centres in Ohio, the United States, and Frankfurt, Germany, with full-scale operations beginning in 2023.
According to LG Chem, the United States and Europe account for more than 20% of global demand for the company’s strategic goods.
Each tech centre, according to the corporation, is a “dedicated customer support company” that will provide full technological solutions to individuals who buy its petrochemical products, such as product development and quality enhancement.
LG Chem also announced that its American and European tech centres will offer a variety of pilot facilities for customer-tailored technical support, with a focus on automotive materials and packaging films, as well as environmentally friendly products.
According to the corporation, a total of 70 research and development professionals will be stationed to provide technical support as needed, including application technology teams such as extrusion processing and injection technology.
LG Chem claims to have a “global quadrilateral customer support system” with its American and European tech centres, connecting South Korea, China, the United States, and Europe.
LG Chem is currently constructing a technology centre in Huadong, China, with an expected opening date of 2022.
LG Chem will establish an acrylonitrile butadiene styrene (ABS) compound facility at the location of the U.S. tech centre in addition to tech centres. It will spend roughly 60 billion won to build the facility, which will have a 30,000-ton annual production capacity by 2023.
According to the business, the North American market accounts for 10% of global ABS demand.
LG Chem also wants to develop an ABS polymerization unit to better serve North American customers, according to the company.