The United Nations World Tourism Organisation (UNWTO) has launched the gastronomic project as a part of the #TravelTomorrow Campaign that seeks to highlight the fundamental and enduring value of tourism, including the culinary heritage of the UNWTO member countries.
As a part of the project, each country highlights one of its famous national foods, that is being promoted through videos, photos and original recipes on the UNWTO’s official website.
In a recent move, Iran has joined the online campaign of the UNWTO that intends to promote gastronomy as an essential part of tourism.
The announcement of Iran joining the campaign has been made by Mohammad Qassemi, a senior official with the Iranian Cultural Heritage, Tourism and Handicrafts Ministry on July 8.
In lieu with the same Iran has produced a short video, presenting Qanbar-Polo, that is cooked in the southern city of Shiraz, said Mohammad Qassem. Iranian cuisine, usually seasoned by fragrant herbs, varies from region to region. It principally accentuates freshness, deliciousness, and colourfulness.
The hashtag #TravelTomorrow encapsulates the message ‘By staying home today, we can travel tomorrow’, through which the World Tourism Organization (UNWTO) calls for shared responsibility among travellers and the tourism sector around the world to deal with the COVID-19 coronavirus pandemic.