Azerbaijan Government and UN Completes Media Campaign for Vulnerable Social Groups

Azerbaijan’s government and UN organizations have completed a media campaign targeted at improving the wellbeing of the country’s most vulnerable social groups. 

The Azerbaijani Labor and Social Protection Ministry, the United Nations Population Fund (UNFPA), and the United Nations Development Program (UNDP) collaborated on the initiative to safeguard the rights and welfare of disabled women and veterans of the first and second Karabakh battles between 1990 and 2020. 

An event was arranged to discuss the campaign’s results. Rashad Dayiyev, the head of the ministry’s department of employment policy and demographic development, was present, as was Farid Babayev, the head of the UNFPA Azerbaijani representative office, and Charu Bist, the UNDP deputy resident coordinator. 

Dayiyev praised the project as “major assistance” for the government’s efforts to protect disadvantaged groups’ rights and well-being, as well as boost their employment prospects. He underlined the importance of the project’s publicity strategy. 

Over the last five months, Babayev added, group courses for about 50 people with impairments have been established, and media representatives have been participating in the campaign. 

Bist underlined at the occasion that the media can be a powerful weapon for spreading awareness and combating disinformation. The media’s importance in correcting societal perceptions, he said, is undeniable. 

The initiative, which was run by the Education HUB LLC, aimed to promote inclusion and create a favorable atmosphere for women with disabilities and persons with disabilities who had been affected by the Karabakh war to integrate into society. 

As part of the media campaign, the project was carried out in Baku, Salyan, and Masalli. In April 2021, 50 disabled women, Karabakh war veterans, and media representatives participated in online courses. 

To promote inclusiveness and create a friendly environment for disabled people, the participating groups created social videos and media articles. 

Professional mentors assisted the groups with the preparation of the materials. The finest social videos and articles were chosen by the jury at the end of the media campaign. 

As a result, the first-place winner received AZN 900 ($529.4), the second-place winner received AZN 600 ($352.9), and the third-place winner received AZN 300 ($176.4) apiece. 

The project to protect the rights and well-being of disabled women and Karabakh war veterans began in 2019 and will conclude in 2021. 

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